Kart Smarter

Kart Smarter helps kart racers find speed through data collection and analysis. For their logo I created a custom typographic design in an angular, mechanical and aggressive style to highlight the intensity of kart racing. Angular lines break up the extensions of the letterforms. These are meant to give the appearance of motion and reference the grid of an X-Y plot in data analysis. I also created alternate logo versions to allow flexibility in application of the brand.