Logo
![](https://cdn.myportfolio.com/4e281d8a3a3a816c72e3185899d81c1f/9854ef7e-9d02-4a13-a955-a8f50f12ea24_rw_1200.jpg?h=014c8338aa7f1836032eef13121eb126)
Number
![](https://cdn.myportfolio.com/4e281d8a3a3a816c72e3185899d81c1f/444d69e8-44a3-42a2-88aa-cf8c7c9194ce_rw_1200.jpg?h=3366a03fcc264f6b4eab8bbf43587da5)
![](https://cdn.myportfolio.com/4e281d8a3a3a816c72e3185899d81c1f/30608c37-a340-45d6-85a1-80728c5ac722_rw_1200.jpg?h=e3b687e3fc600f9a70d4a2c5640ab82e)
Heinert Motorsports is the racing team of my friend Mark Heinert. When Mark moved from karting to mini-sprint cars it was time for a new team logo. The goal for this design was to use graphical elements common to motorsports in a sleek, dynamic way to convey speed and motion. I used a checkered flag and bent it around a corner, narrowing as it leads into the name to move the eye through the logo. The placement of this shape also doubles as the horizontal bar of the H. Combining the H and flag design together allowed me to create a separate icon independent of the complete logo. Along with the logo I also created the car number. In the style of old school hand painted numbers I connected dramatic thick and thin spaces with flowing lines.